Specialize in Analytics (STEM) or Consumer Behavior. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. 102 0 obj <> endobj Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. your goals in mind. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. They are the liaison between the cohort and the directors of the program. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . <> MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION 125 0 obj <>stream MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online We are top 5 in the UK for Marketing (Complete University Guide, 2023). Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Work with a client organization on the design of an advertising/promotions campaign. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. )b"4F\> =b'/a(h{S~| B)t The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. endobj Recommended during student's final semesters. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. We look forward to hearing from you. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis A series of Masters of Marketing Seminars are scheduled each fall. MS in Marketing Students study from world renowned faculties. %PDF-1.7 The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? 59 0 obj <> endobj This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. For previous semesters, check the Schedule of Classes archive. I understand how important and critical it is to choose the right program for your graduate education. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Examination of strategic decision making in marketing channels. Graded CR/NC. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . endstream endobj startxref endobj When attempting to . Open only to Doctoral students. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: A Personalized and Global-Focused Curriculum. You may EMAIL the SAC. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Prerequisite: BUAD 307 or MKT 385x. Presentations by faculty, visiting researchers, and advanced students. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Rotaract Club Of Nsit Regency. Contact: We would love to tell you more about all things that SAC does. Proposal, field research, analyses and oral and written presentations. pZ^IM$[I*v Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. The Master of Science in Marketing Program begins in late May each year. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. hbbd```b``^"k@$ USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream USC Marshall Faculty are award-winning scholars who publish cutting-edge research. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Seminar. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. . HSKo@Wq] ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Requires market research, creative design, implementation planning, and client presentation. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. learning, and the use of big data in marketing analytics. %%EOF This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. *gBAt@eYq@'"%9*D$ !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. {[P Techniques for building and analyzing advanced quantitative analytical models. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Additionally, you can connect with the president of the SAC on LINKEDIN. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Course Description Complete enough units from the following list to total 30 units (required to complete the program). Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. %%EOF Prerequisite: MKT 445. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. <>>> Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. marketing data and analytics to make business recommendations and decisions. - Strong desire to learn and think critically and innovatively. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. ?=~B,7~?B_ Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. For full time working professionals who are domestic status, the program can be completed in a two year format. 664 0 obj <> endobj Learning Objectives Upon successful completion of this course, students will be able to: 1. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain 00o@,VvX`'lt043510n`fhxaL& Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Looks like that page is missing. endstream endobj startxref At least two years of full-time work experience is preferred. d_"Y"WjJg VxI^Vi $'=5. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. ! GZ7T"%+ToBn' c Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Proposal, data collection, analyses, and written report. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. 0 This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. %PDF-1.5 % Open only to sophomores, juniors and seniors. This version: August 22, 2021. 735 0 obj <>stream Education. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| %PDF-1.6 % The replacement must be requested in an attachment to the application for admission. Provides experience in a student managed product team. endobj Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Graded CR/NC. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl <>>> You'll use a multi-channel approach to analyse and interpret data. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Review and discuss current research in Marketing. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Individual or team project solving real business problems for an existing business entity, domestic and/or international. fu. bmP"]_CLL`]@Mg`x 8 Meet the Student Advisory Council of the MS in Marketing program. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. #S84u>I^j:&EnC#q!. endstream endobj startxref $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. They can take an additional two full-term courses at no extra charge. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. - Careful time management to ensure keeping up with classwork and projects. endstream endobj 137 0 obj <>stream % In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace.